Don’t you think why some course creators have thousands of learners enrolled in their online courses while others are struggling to even get hundreds?

Contents

Tips to market your online courses 1- Do Competitors Research 2- Talk About Your Course On Social Media 3- Use Google advertising 4- Start a Podcast

Do you think there is a huge difference in their earnings?

So, let me tell you that the difference between their incomes is majorly due to their marketing efforts. People are purchasing their courses because they are making them (courses) visible to the right audience. They are using the right marketing tools & strategies to seize the attention of their target audience.

After the pandemic, the way of how we consume content has changed. The lockdown of 2020 has brought significant changes in the education system of our country. Online courses are now highly in demand & their demand is increasing rapidly. All the students are shifting towards the online mode of education. As it allows them to study according to their convenience.

Most of the educators, entrepreneurs & coaches have launched their online courses which means that the competition is not easy. Hence, you have to prove to your target audience that you are the best in your niche. Launch your course on Spayee because it is our personal favorite.

Content creation is not the end because the real game starts when you start executing your marketing plan. Ideally, your should start executing them even before you have launched your online course. It is the only way to stand out from the rest of the course creators in your niche.

Tips to market your online courses

1- Do Competitors Research

Firstly, conduct thorough research of your competitors. You need to figure out:

How are they generating leads?
What offers do they provide to their audience?
The type of content do they post on social media
What is their marketing strategy?

Once you get the answers to these questions, you can think of how you can become better than them. Include all the important things that they have missed in their content and marketing strategy.

Social media is a very powerful tool as it makes it easy to interact with a large segment of your audience. Use this tool to market your online courses. Create dedicated accounts of your online institute on social media platforms like Facebook, Twitter, Instagram, and Linkedin. Post interactive and informative content regularly on your social media handles.

You could also promote your videos on platforms like Facebook, Instagram, and YouTube. A promoted video can take you a long way. You can start by spending a small amount even a small as $10 post boost. It can help you in reaching thousands of your potential learners. Hence, invest in paid ads.

3- Use Google advertising

If you have a large budget, you should advertise on google. Undoubtedly, it is expensive but, if you do it in the right way, it can change your entire marketing game. It will give you high-quality inbound leads. As your ads would be visible to people who are actually interested in your product. Therefore, the conversion rate is very high.

4- Start a Podcast

If you are someone who is good at speaking out their thoughts or views, you can start a podcast. Podcasts are trending these days. You could share your knowledge or thoughts on any topic. Choose your course niche and start sharing your knowledge or views around your topic. Bild your community. Invite experts from your industry to share their expertise or knowledge.

Once you establish yourself as an expert, ask people to enroll in your course. You can create and sell your course on a platform like Spayee. They also provide multiple sales & marketing tools.