It is never easy to put the home you are selling into the spotlight. Given the fact that there are many real estate companies selling new homes, getting the edge over others can be a difficult task to accomplish. While almost all of the marketing tricks and gimmicks aimed to interest clients have already been made, you can still have the advantage by resorting to seemingly fundamental but proven efficient marketing strategies.
Many homebuyers subscribe to the idea of “to see is to believe”, a trend that any real estate professional should take advantage of. So, how can a humble real estate company compete with much larger and more renowned firms? Sometimes you don’t have to think outside the box but rather concentrate on the basics like jazzing up your display homes and being hospitable to clients.
Open houses never fail when it comes to attracting possible homebuyers. Open house activities are your fool-proof way of showing how magnificent and buy-worthy the homes and properties your company is selling. As it is, it is very important to make sure that your open house right, and that you get your message across to your clients. Open houses can either make or break your sale, and if you want to get your sales go up, then you would need to pay extra attention to details.
If you want to ace your open house and to attract more clients, you may want to consider these marketing strategies with emphasis on properly presenting your sales pitch with the help of display homes:
Make guests feel welcome – Hospitality is your best marketing strategy. Your guests should feel welcome and that they are not just another client you want to make business with. Your guests should feel special in a way, and you can do this by being extra hospitable come the open house. This means you don’t have to pressure the client into buying the house; you don’t want to turn off your client. It is also advisable to let the clients roam around the display by themselves, giving them time to discuss the house with their family or peers.
Set the mood right – First impression always lasts when it comes to open house activities. In order not to turn off your clients, make sure that you have set the mood right inside the display home. You can set the mood light and welcoming by lighting the fireplace, turning on soft music, lighting all the rooms, and making sure that the house smells good. Giving extra attention to these small details could further interest your clients. Additionally, by doing this, you will let your guests associate the home with serenity and calmness.
Pay attention to the interior design – In order to get the nod of clients that are very particular and discriminating when it comes to interior design, you would want to play your games right. Be specific with the home’s interior, making sure that all the furniture and accessories are in sync with the wall design, color theme, and general look of the interior. Simply put, you want the interior to look easy and calm to the eyes.
Take advantage of technology – Gone are the days when you have to give your clients bunch of documents, brochures, and calling cards. In order to give your guest optimum convenience, you would want to send soft copies of documents and brochures instead of giving them piles of papers. This will let your clients feel extra special, which could even lead them into buying your home.
Sometimes all you don’t need to fancy and expensive marketing strategies to attract clients but rather small details like making the display homes presentable. If you really want your clients to trust your services, then you would need to be more extra hospitable and easy to deal with.
