A Beginner’s Guide to Producing Engaging Content for a New Website

You have a brand-new website. Congratulations!

Now, onto the next step – creating compelling content that attracts your potential customers and gets the right message across.

But how to write unique, engaging, and relevant content for a brand new website? Undoubtedly, this is every content writer’s concern. After all, a website is the most important touchpoint for brands; it speaks volumes about the brand’s credibility. So, how do you develop well-optimized content that grabs the user’s attention and climbs to the top of search results? Well, we are about to find out.

A New Website Must Have Original Content

Statistics reveal that an average user spends 5.59 seconds looking at a website’s written content. 5.59 seconds is definitely not enough time to soak in all the written content on a web page.

Thus, all brands must make their content as effective as possible, which portrays their business in a good light and provides users with just what they are looking for.

Before we take you through the process of developing effective content for your website, here are some more points that emphasise the importance of having high-quality content.

It offers more value to the audience
Increases the level of user-engagement
Improves the amount of organic traffic
Results in more leads and sales

How to Write Content for a Fresh Website?

Know Your Audience

The first step to approaching website content is by gathering information about your target audience. Who do you wish to target? What are the goals and interests of your audience? How will your audience find you online?

While researching your audience, try to dig deeper and go beyond the basic information, i.e., their age and demographics. For instance, ascertain your target audience’s expertise level (whether they are technically savvy), search intent (informational, navigational, or transactional), and content consumption habits (whether they prefer short-form or long-form content).

Good content writing services in India can help you identify your target audience and assess their goals and needs.

Evaluate Your Competitor’s Websites

To create stellar content, you must also evaluate your competitors’ content strategies. Arming yourself with all the possible information and business intelligence is a surefire way to stand out in your industry.

Likely, your visitors will also consider your competitors and visit their websites before making a decision. Thus, assessing your competitor’s content will help you spot trends and stay ahead of the game.

Make sure to check out:

Your competitor’s primary service offerings
The type of content on their pages- videos, statistics, infographics, etc.
The audience they are targeting

You can use tools like SEMRush, Buzzsumo, Ahrefs, etc. for competitor analysis.

Begin Producing Content for Each Page

Once you have done the foundational research, it’s time to begin writing the content. And for that, you can follow the below-mentioned steps:

List your website’s main pages

Although every website has a different theme, style, design, and architecture, most of them include 5-6 of these key pages:

Homepage
About Us
Services
Contact Us
Resources/ Blog
Privacy Policy
Terms & Conditions

You need to identify the exact page titles that you will require for your website and arrange them in a rough framework. Also, determine how every page will link to the other.

Identify and use the right set of keywords

While it is crucial to focus on your human audience, it is foolish to ignore the immense power of Google. So, as a content writer or marketer, you must optimise your content with the right and most relevant keywords that make your website more discoverable on search engines. After all, organic traffic drives 53.3% of the total website traffic.

Moving on, to identify the best keywords for your website, you can follow the below-mentioned steps:

Begin by outlining some broad topics that your target audience looks for when looking for content similar to yours. Compare the search volumes of all your topics using good web analytics tools and shortlist the topics that are worth investing in.
Once you have a ready list of topics, you need to determine the keywords anchored to them. Think like your customers and create a list of phrases they would use while searching for your kind of products or services.
You can use keyword research tools to assimilate data on keyword trends, search volumes, similar keywords, etc.
Make sure to understand long-tail keywords, i.e., combinations of three or more words. These keywords typically have lower search volumes but attract highly targeted traffic.

You can also study your competitors to evaluate the keywords they are targeting.

The next and most important part is SEO content writing, i.e., integrating the shortlisted keyword within your content. Make sure to place the keywords strategically without stuffing your content with them. Essentially, your primary and secondary keywords must appear in the web page’s URL, page title and subheadings, meta titles, meta descriptions, body content, and image alt texts.

Professional content writing services in India can help you identify the most relevant keywords and tactfully include them within your website’s content.

Write high-quality, digestible content

Remember, website content that is accessible, easy to read, understandable, and informative will naturally reach a wider audience. So make sure your content offers value to the users.

Here are some quick tips to keep in mind while creating your website’s content:

Pay attention to the content length. As per statistics, long-form content (approx. 1,400 words) is best for lead generation.
Format your content well. Break up heavy content into smaller, digestible pieces. Use proper H1 and H2 headings to make the content scannable.
Follow the inverted pyramid theory by focusing on crucial and more relevant content first.
Use a conversational tone and stay away from jargon. Make the content actionable by integrating powerful CTAs at regular intervals.
Focus on link-building for improved SEO.

Finally, conduct A/B tests on your content frequently and rigorously to find out what is working and what is not.

Wrapping Up

Writing website content from scratch is a challenging task. You need a powerful copy to create a good first impression on your audience. Once your content is live, you must constantly monitor and optimize its performance.

With the aforementioned steps, you can develop content that serves even the most time-pressed of internet users. Alternatively, you can also choose to work with a professional content writing agency in India to get compelling, high-quality, and unique content for your website.