How to Perform National SEO for Your Website

SEO or Search Engine Optimization as it is referred to as has gained importance in the last few years. This process when used correctly can help online content and websites to rank high on Google and other search engines. The fact is searchers frequently and naturally click on the initial results offered on such search engines. Higher content ranking culminates in higher traffic, increased sales volume and revenue.

About National SEO

It is considered to be the systematic process to optimize any site taking into account several search engine factors. The objective is to enhance local rankings for a wider geographic region instead of no or single location. A few experts state that national SEO is just local SEO but at scale. However, the truth is, it is much more than that. You need to know more about it to ensure taking the right decision in your favour.

National Vs. Local SEO

They both tend to play significant roles on how searchers discover your website online. A few key differences include:

SEO site structure: How your site is structured is an important aspect to consider. Local site is likely to have typical site structure having several service pages. However, national site is likely to have subdirectories as well as subpages. It will target citizens across the globe, states or regions.
Target location(s): The targeted location is another aspect to account for. National SEO tends to optimize wider geographic region. But local SEO optimizes and structures site to rank for a single location. You can hire the leading SEO company in Gurgaon to ensure your site ranks high for global citizens.
Link building: For local SEO, link building process is quite easy. Reciprocal relationship can be cultivated if your website and business targets a single location. Every link however, needs to be relevant contextually. With National SEO, link building campaign can be expanded beyond multiple regions. Links are to be sourced and relationship cultivated across countries.
Keyword Research: It is done just for any targeted location for local SEO. But trying to scale the same over different geographic regions can be a complicated process. To perform national level SEO, you need to identify keywords using keyword templates. It does require a good amount of knowledge and expertise to carry out this task.

Steps to perform National SEO

National SEO Plan: First create a plan. Identify the stakeholders, your business objectives, geographic regions intended to rank for and your business priorities.
Keyword research: Research thoroughly on different potential keywords and topics. Get to know what your competitors are doing. Avail valuable resources like Google My Business, Google Analytics, Google Search Console, etc.
Site architecture: Identify how to structure your site, if there are microsites meant for each location and location pages. The answer to these is likely to determine your site structure as well as build-out pages for identified keywords.
Online reputation: Establish proper strategy for reputation management. To manage online reputation and presence, be consistent in your efforts. Consider how each location and your business is likely to generate reviews.
Optimize Google-My-Business profile: 60.9% shoppers prefer to search local businesses on Google. Google My Business is the most used tool. You may submit business related information to ensure it shows up in the search results.
Content: Your business can be discovered online quickly, both nationally and locally by publishing digital content. Make sure it is unique, fresh, and relevant to your business as well as provide valuable information to your targeted audience.
Manage local citations: These are cited to be mentions about your business. It contains your business name, contact number and address. It also includes other vital information like website address, hours, etc.
Link development to your site: On national scale, link building requires targeting national bloggers, news outlets and publications. Focus should also be upon industry-specific publications spanning entire states, regions and countries.

Going global

With professional assistance, you can expect your business to be noticed on the web by online users across regions and countries. This way, your business will grow at a rapid pace and so will your reputation and revenue.